Newton Business School
Global Fashion Brand Master Classes

全球时尚品牌大师班

中英班开课时间：2022/9

中国模块
英国模块
项目介绍 / Programme Introduction

变革，在全球时尚品牌改变之前

世界对时尚品牌的管理者要求从未如此之高，在不确定的全球环境中,时尚品牌管理者必须更具策略性的思考，拥有时尚界无法想象的远见和专业知识,只有拥有国际化的视野和专业管理水平才可以帮你登顶世界时尚圈。

牛頓高商“全球时尚品牌大师班”，以培养从设计师、品牌总监到商业领袖为愿景,是为中国时尚界定制的享有时尚專家的硕士课程项目。

该项目融汇了牛頓高商独有的中国模块内容和英国模块，旨在帮助中国企业家和品牌总监提升国际品牌管理水准，建立高度认知的全球视野和敏锐的商业敏感度，培养带领品牌走向国际的设计大师和时尚领导者。

Reformation-before changes of global fashion brands.

It has never been so strict with the managers of fashion brands. In the unsure surrounding, fashion brand executives must think more strategically, own unimaginable vision and professional knowledge. International insight and professional managing ability are necessary to reach the peak of fashion circle.

Newton Business School “Global Fashion Brand Master Classes” is set to cultivate design masters, brand directors and business leaders. This programme is a master course of highest level, which is designed for Chinese fashion elites.

Newton Programme integrates unique Chinese modules and London modules. This programme is designed to help Chinese entrepreneurs and brand directors to improve abilities of managing international brands, innovate managing methods and design strategic directions, set up high cognitive global insight and keen business sensitivity. In a word, the purpose of this course is cultivating design masters and fashion leaders those can lead brands to the world.

学院介绍 / About Us
牛頓高商（Newton Business School）

牛頓高商是专注于时尚买手、时尚营销、设计与管理、奢侈品管理等领域的一所专业的时尚商学院，牛頓高商设有Fashion EMBA与Fashion DBA等国际时尚界高度认可的研究生层次的中英课程。

牛頓高商在时装、奢侈品、配饰、设计、化妆品、香水、珠宝、葡萄酒、百货零售业以及家居美学等领域培养了5000多位两岸四地的时尚界商业领袖和品牌高管。被时尚界誉为“时尚企业家的摇篮。”

Newton Business School is a professional fashion business school of the fields including fashion buying, fashion marketing, design & management, and luxury management, etc. Newton Business School has developed several postgraduate courses highly recognized by international fashion industry, such as Fashion EMBA and Fashion DBA Programme, etc. Newton Business School has cultivated more than 5000 fashion business leaders and brand executives from four districts of cross-straits in the fields of costume, luxury, accessories, design, cosmetics, perfume, jewelry, wine, general merchandising retailing and home aesthetics, etc. The school is named “cradle of fashion entrepreneurs”.

课程模块 / Course Modules
中国模块

Chinese modules

 模块一
全球时尚商业模式
Global Fashion Business Model
模块二
商业模式迭代与企业战略
Business Model Iteration & Enterprise Strategy
模块三
国际传播与公共关系
International Communication & Public Relationship
模块四
时尚营销战略
Fashion Marketing Strategy
模块五
儒道墨法与企业经营
Confucianism, Taoism, Mohism, Legalism & Enterprise Operation
模块六
时尚产业资本思维
Capital Thinking of Fashion Industry
模块七
企业战略营销
Enterprise Strategic Marketing
模块八
时尚与纺织科技
Fashion & Textile Science and Technology
模块九
创新思维与组织变革
Innovative Thought& Organizational Reform
模块十
创新设计与国际趋势
Innovative Design & International Trend
英国模块

British Modules

 模块十一
全球时尚与创意领导力
Global Fashionand Creative Leadership
模块十二
创新设计思维
Innovative Design Thinking
模块十三
包容性设计与方法
Inclusive Design and Methodology
模块十四
产品设计的同理心
Empathy in Product Design
时尚讲座
国际时尚品牌讲座
Lecture on International Fashion Brands
模块十五
创造力与设计灵感
Creativity and Design Inspiration
模块十六
联合创新设计
Joint Innovation Design
模块十七
商业模式战略
Business Mode Strategy
模块十八
服务设计方法
Service design method
模块十九
品牌打造与视觉传播
Branding and Visual Communication
模块二十
设计战略/艺术美学
Design Strategy / Art Aesthetics
颁证仪式
论文答辩与颁证仪式
Thesis Defense and Certificate Awarding Ceremony
伦敦调研
伦敦时尚市场调研
Research of London Fashion Market
项目导师 / Tutor of the Programme
中国模块导师 / Tutors of Chinese Modules

Dr.Wu 吴波博士

牛頓高商院长；香港时尚联合会会长

Dean & professor of Newton Business School, chairman of Hong Kong Fashion Federation, doctor of NEOMA Business School

Dr.Yan 闫雨博士

北京大学经济学院西南分院执行副院长

Invited professor of Newton Business School, Executive associate dean of School of Economics Peking University (Southwest Campus)

Prof.Cheng 程曼丽教授

北京大学国家战略传播研究院院长

Specially-appointed professor of Newton Business School, Dean of the National Institute of Strategic Communication at Peking University


Prof.Xue 薛旭教授

北京大学经济学院副教授

Invited professor of Newton Business School, Associate professor of School of Economics, Peking University

Prof.Zhou 周建波教授

北京大学经济学院系主任、教授、博导

Specially-appointed professor of Newton Business School, Department head, professor & Ph. D supervisor of School of Economics, Peking University

Dr.Qiao 乔文军博士

清华大学一带一路研究院院长助理、研究员

Part-time professor of Newton Business School, Dean assistant of One Belt- One Road Strategy Institute, Tsinghua University

Prof.Zhao 赵寿坤

意大利蔻莎奢侈品百货中国区董事长

Marketing professor of Newton Business School, Chairman of COSCIA in China

Dr.Li 李鹂博士

香港理工大学副教授、博士生导师

Invited professor of Newton Business School, Ph. D supervisor of Department of Textiles and Clothing, the Hong Kong Polytechnic University

Prof.Chen 陈庆光

牛頓高商设计学教授，中国台湾高标设计公司董事

Design Professor of Newton Business School, Graduated from Central Saint Martins and Royal College of Art, Director of Taiwan Gaobiao Design Company


英国模块导师 / Tutors of British Modules

Rama Gheerawo

英国皇家艺术学院导师

Tutor of Royal College of Art

Dr.Chris McGiniey

英国皇家艺术学院导师

Tutor of Royal College of Art

课程安排 / Curriculum Arrangement

课程设置：跨度一学年，分中国模块与英国模块

授课语言：中文和英文（英文授课配中文翻译）

上课模式：商学院模块制授课，总共完成二十大模块

Curriculum: span one academic year, including Chinese modules and London modules

Course language: Chinese & English (English course with Chinese translation)

Course model: Business School module system, complete twenty modules

录取条件 / Enrollment Requirements

1、大学或以上同等学历（学历学位可证明)
2、10年及以上相关行业工作经历（可证明)
3、时尚界、设计界、文化创意界商业领袖人物
4、在时尚与设计领域担任品牌总监与首席设计师
5、如有知名专家推荐信或卓越社会成就优先录取

1. Undergraduate or equivalent educational level (degree certificate)
2. Relevant working experience of 10 years or above (work certificate)
3. Business leaders in fashion industry, design industry and cultural creativity industry
4. Brand directors and chief designers of fashion and design fields
5. Enroll in priority with recommendation letters from famous experts or remarkable social achievements

申请流程 / Application Process
1、向牛頓高商索取申请表(填写申请表)
2、牛頓高商学术委员会审核（资料+面试)

-资料审核:牛頓高商与英国合作学院高层管理教育委员会根据提交资料的完整度、匹配度、学历及工作背景等进行入学资格初步审查。
-面试审核:电话面试由牛頓高商专家组成录取筛选委员会，对申请者进行学习目的，专业水平，学习计划等方面进行综合的审核与评估。

3、邮寄《入学录取通知书》与缴费须知

通过中英院校录取且缴费后凭《入学录取通知书》按时到牛頓高商报到注册。

1. Application form

Ask application form for Newton Business School (fill in application form)

2. Examined by Newton Business School Academic Committee (documents and interview)

Document examination: Academic Management Education Committee of Newton Business School will have an examination according to the integrity and matching of documents, and the promise notes, etc.

Interview examination: call interviews are held to examine applicants’ learning purposes, professional abilities and learning plans by the Enrollment Committee, that is composed of Newton Business School experts.

3. Sending the letters of admission and admission requirements

After qualification examinations and payment of tuition fee, students can register in Newton Business School with the “letter of admission”.

课程申请 / Course Application