中歐時尚研究院[全球時尚EMBA課程」是為時尚企業家與品牌高管打造的全球時尚管理課程，該項目設有中歐時尚研究院(中國模塊)與法國諾歐商學院(法國模塊)。課程旨在通過品牌打造與商業創新、時尚數字化運營、時尚與商業之間的平衡，幫助企業家深入了解全球時尚品牌所采取的創新思維、時尚零售與可持續時尚對商業的影響，助力中國時尚企業家打造以品牌創新為核心的中國時尚品牌競爭力。
The Global Fashion EMBA Program at the China-Europe Institute of Fashion is a global fashion management course designed for fashion entrepreneurs and brand executives. The program includes the China-Europe Institute of Fashion (China Module) and the NEOMA Business School (France Module). It aims to help entrepreneurs gain an in-depth understanding of the innovative thinking behind global fashion brands, the impact of fashion retail and sustainable fashion on business, and to assist Chinese fashion entrepreneurs in building brand-driven competitiveness for Chinese fashion brands.
| 中國模塊 |
模塊一
時尚品牌傳播
Fashion Brand Communication
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模塊二
時尚商業模式創新與實踐
Fashion Business Model Innovation and Practice
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模塊三
商品企劃戰略
Product planning strategy
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模塊四
奢侈品牌管理
Luxury Brand Management
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模塊五
時尚電商運營
Fashion E-commerce Operation
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模塊六
整合營銷傳播
Integrated Marketing Communication
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模塊七
時尚精准營銷
Fashion Precision Marketing
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模塊八
人工智能與時尚
AI and Fashion
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| 法國模塊 |
模塊一
時尚品牌產品戰略
Fashion Brands and Product Strategy
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模塊二
奢侈品視覺營銷
Luxury Visual Marketing
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模塊三
奢侈品牌管理
Luxury Brand Management
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模塊四
品牌打造與傳播
Brand Building and Communication
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模塊五
奢侈品牌故事營銷
Luxury Brand Storytelling Marketing
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模塊六
時尚品牌創新
Fashion Brand Innovation
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模塊七
高端品牌設計
High-end Brand Design
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模塊八
時尚零售管理
Fashion Retail Management
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模塊九
奢侈品牌架構
Luxury Brand Architecture
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模塊十
全球可持續時尚
Global Sustainable Fashion
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時尚參訪
法國時尚與奢侈品牌工作坊
Fashion Luxury Brand Workshop
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畢業答辯
全球時尚EMBA專案報告與典禮
Global Fashion EMBA Project report and ceremony
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課程設置：課堂授課 /企業參訪 /專案報告
授課語言：中文+英語+法語(配中文翻譯)
上課模式：商學院模塊制授課，案例教學法
授課導師：中法兩院教授和奢侈品領域專家
香港高商-中歐時尚研究院是真正立足於中國時尚產業，以全球化的視野，啟發學員獨到的戰略導向，創新產品、營銷傳播和管理方法，探索優化企業運營之道。
Based on Chinese fashion industry, Hong Kong Higher School of Business enlightens student on unique strategic orientation, methods of marketing, communication and management, and exploration in optimizing enterprise operation through global insight.
香港高商-中歐時尚研究院的導師團隊、教授擁有名校博士學曆，同時擁有多年的國際時尚集團實戰經驗，為學員提供全方面的學術與實戰指導。
Hong Kong Higher School of Business owns first-class professors. Core professors have doctoral degrees of worldly famous universities, over 20 years’ working experiences in international fashion groups. They will provide students with overall guidance in academy and practical allocation.
香港高商-中歐時尚研究院匯集5000餘位中外時尚產業人才，主要是企業家和決策層，校友會的凝聚力和影響力也為校友之間合作提供巨大的幫助和支持。
There are more than 5000 business leaders of Chinese and foreign fashion industries get together in Hong Kong Higher School of Business, mainly including entrepreneurs and decision makers. The cohesion and influence of alumni association also supply huge help and support for alumni’s cooperation.
香港高商-中歐時尚研究院與全球多所名校建立合作關系，在課程體系建設，研發和創新領域開展深度合作。包括劍橋大學、牛津大學、英國皇家藝術學院等。
Hong Kong Higher School of Business has set up deep cooperative relationship with many globally famous universities in course development, research and innovation of new fields. The cooperative universities are composed of University of Cambridge, University of Oxford and Royal College of Art, etc.
完成全部課程，考核合格，成功畢業頒發「全球時尚EMBA課程證書」
After completing all courses and passing the examination, Successfully graduated and awarded the “Global Fashion EMBA” Course Certificate.
International prestigious school certificate, honorable identity, extremely precious!
- 中外品牌董事長/創始人/CEO等決策層
- 品牌總監/設計總監/創意總監等負責人
- 時裝/奢侈品/配飾/家居/珠寶/藝術美學軟裝/產品/建築/空間設計等領域創意人士
- 希望提升品牌設計、專業知識，拓寬國際視野和商業敏銳度的企業和機構的管理者
- 大學學曆（擁有MBA、EMBA、碩士研究生學曆者優先錄取）
- 10年以上相關行業工作經驗（如有專家推薦信或社會成就者優先錄取）
- 管理經驗豐富者，可按優秀企業家特殊人才錄取
-資料審核:中歐時尚研究院高層管理教育委員會根據提交資料的完整度、匹配度、學曆及工作背景等進行入學資格初步審查。
-面試審核:電話面試由中歐時尚研究院專家組成錄取篩選委員會，對申請者進行學習目的，專業水平，學習計劃等方面進行綜合的審核與評估。
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