香港高等商学院

課程介紹Course Introduction

香港高商-中歐時尚研究院時尚品牌EMBA課程是針對於時尚品牌高管、企業創始人等決策者開設的研究生層次的專業深造課程，幫助時尚企業解決經營中的根本問題，在國際采購與商品管理、產品創新與趨勢分析、商業模式設計與創新、品牌定位與打造、品牌運營與商業管理、時尚品牌營銷傳播系統構建、新媒體營銷推廣和奢侈品品牌管理等方面做出清晰的規劃。致力於為時尚界培養具備全球視野的時尚管理人才。

China-Europe Institute of Fashion | Global Fashion EMBA is a postgraduate-level professional course for decision-makers such as fashion brand executives and corporate founders, helping Chinese fashion enterprises to solve fundamental problems in business, and making clear planning in aspects such as international purchasing and merchandising, product innovation and trend analysis, business model design and innovation, brand positioning and building, brand operations and business management, fashion brand marketing communication system construction, and new media marketing promotion. It is committed to cultivating high-level fashion management talents with a global perspective for the Asian fashion industry.

課程模塊Course Module

時尚商業版塊	模塊一	模塊一時尚商業模式創新 Fashion Business Model Innovative	2學分
	模塊二	模塊二商業模式實踐 Business Model Practice	2學分
	模塊三	模塊三人工智能與時尚 AI and Fashion	2學分
	模塊四	模塊四產品設計與國際趨勢 Product Design and International Trends	2學分
	模塊五	模塊五商品企劃戰略 Merchandising Strategy	2學分
時尚營銷版塊	模塊六	模塊六時尚品牌傳播 Fashion Brand Communication	2學分
	模塊七	模塊七時尚品牌設計 Fashion Brand Design	2學分
	模塊八	模塊八新媒體營銷 New Media Marketing	2學分
	模塊九	模塊九時尚數字化營銷 Fashion Digital Marketing	2學分
	模塊十	模塊十整合營銷傳播 Integrated Marketing Communication	2學分
時尚管理版塊	模塊十一	模塊十一奢侈品牌管理 Luxury Brand Management	2學分
	模塊十二	模塊十二奢侈品牌營銷 Luxury Brand Marketing	2學分
	模塊十三	模塊十三時尚電商運營 Fashion E-commerce Operation	2學分
	模塊十四	模塊十四時尚品牌戰略 Fashion Brand strategy	2學分
	模塊十五	模塊十五時尚企業工作坊 Fashion Enterprise Workshop	2學分
	模塊十六	模塊十六時尚品牌EMBA專案報告 Fashion EMBA Project Report	2學分

證書授予Certificate Award

修完全部課程，獲得香港高等商學院-中歐時尚研究院頒發的時尚品牌EMBA課程證書需達到以下條件：

1. 規定時間內完成所有必修課程並獲得規定學分；

2. 完成課程作業並達到學院規定 80%以上出席率；

3. 通過香港高商-中歐時尚研究院學術評定委員會審核，並通過全球時尚品牌EMBA論文答辯。

學員畢業可優先申請加入香港時尚聯合會，申請香港高商-中歐時尚研究院海外項目。

There are some conditions for completing the course and obtaining Fashion EMBA master certificate awarded by China-Europe Institute of Fashion:

1. Completing all compulsory courses and earning require credits within stipulated time;

2. Completing homework and achieving attendance rate of 80% or above;

3. Passing examination by China-Europe Institute of Fashion Academic Assessment Committee and Passing Global Fashion EMBA thesis defense.

課程核心價值Course Core Values

提升全球視野與國際思維
Widen Global Horizon and Enhance International Thought

香港高商-中歐時尚研究院是真正立足於中國時尚產業，以全球化的視野，啟發學員獨到的戰略導向，創新產品、營銷傳播和管理方法，探索優化企業運營之道。

Based on Chinese fashion industry, Hong Kong Higher School of Business enlightens student on unique strategic orientation, methods of marketing, communication and management, and exploration in optimizing enterprise operation through global insight.

中西貫通的導師團隊
Professors from China and Foreign Countries

香港高商-中歐時尚研究院的導師團隊、教授擁有名校博士學曆，同時擁有多年的國際時尚集團實戰經驗，為學員提供全方面的學術與實戰指導。

Hong Kong Higher School of Business owns first-class professors. Core professors have doctoral degrees of worldly famous universities, over 20 years’ working experiences in international fashion groups. They will provide students with overall guidance in academy and practical allocation.

時尚校友平臺
Platform of Fashion Elite Alumni

香港高商-中歐時尚研究院匯集5000餘位中外時尚產業人才，主要是企業家和決策層，校友會的凝聚力和影響力也為校友之間合作提供巨大的幫助和支持。

There are more than 5000 business leaders of Chinese and foreign fashion industries get together in Hong Kong Higher School of Business, mainly including entrepreneurs and decision makers. The cohesion and influence of alumni association also supply huge help and support for alumni’s cooperation.

國際商學院課程體系
Global Business School Curriculum System

香港高商-中歐時尚研究院與全球多所名校建立合作關系，在課程體系建設，研發和創新領域開展深度合作。包括劍橋大學、牛津大學、英國皇家藝術學院等。

Hong Kong Higher School of Business has set up deep cooperative relationship with many globally famous universities in course development, research and innovation of new fields. The cooperative universities are composed of University of Cambridge, University of Oxford and Royal College of Art, etc.

海外選修-英國/法國/義大利Oversea Electives-the UK/France/Italy

在香港高商-中歐時尚研究院【時尚品牌EMBA課程】畢業學員，可選擇申請香港高商-中歐時尚研究院與全球頂尖名校合作的中英、中法、中意DBA課程，向世界名校教授、專家和時尚大師學習品牌管理和企業經營。

Graduates of the Fashion EMBA program at the Hong Kong Higher School of Business - China-Europe Institute of Fashion can choose to apply for DBA courses in China, UK, France, and Italy, which are jointly offered by the institute and top global universities. They can learn brand management and business operations from world-renowned professors, experts, and fashion masters.

注：學費另計

PS: Tuition fee excluded

課程學制Academic Structure

香港高商「時尚品牌EMBA課程」中國班按香港學制授課，包含：課堂授課、時尚品牌參訪、論文指導、Fashion EMBA專案答辯。

Fashion EMBA programme of Hong Kong Higher School of Business spans one academic year as Hong Kong curriculum system, which includes class teaching, fashion brand visit, theme guidance and Fashion EMBA project defense, etc.

課程每月授課一次，總共十六大專業模塊

The course is arranged once a month, with a total of 16 professional modules.

為保證學習質量，本課程采取VIP小班制授課，通過香港高商學術管理委員會資料初審、筆試考核以及專業教授的電話面試後，綜合評審，擇優錄取。

To ensure learning quality, VIP mini class mode is made. Applicants should be enrolled after file preliminary examination of Hong Kong Higher School of Business Academic Management Committee, written examination and professor’s call interview and comprehensive evaluation.

入學資格Admitting Qualifications

1、受過高等教育，具備大學或同等以上學曆者。

1.Highly educated, with university degree or similar professional qualification.

2、本課程適合時尚企業和奢侈品品牌高管、品牌創始人、CEO、上市集團決策者等管理人員修讀，也適合中外品牌的設計經理、時尚買手、營銷傳播經理等專業人員修讀。

2.This course is suitable for fashion enterprise and luxury brand executives, founders, CEO, decision makers of listed companies, and professional personnel, such as design managers, fashion buyers, marketing and communication managers of fashion brands in China and foreign countries, etc.

3、經營管理經驗特別豐富者，可按特殊人才申請（經院方審核認可，破格錄取，比例不超過10%）

3.People with rich experiences in operation and management can apply as special talents (Can be granted exceptive admission after passing examination by Hong Kong Higher School of Business, the rate of exceptive admission shall not exceed 10% ).