變革,在全球時尚品牌改變之前。
世界對時尚品牌的管理者要求從未如此之高,在不確定的全球環境中,時尚品牌管理者必須更具策略性的思考、遠見和專業知識,擁有國際化的視野和專業管理水準才能運籌帷幄。
牛頓高商“全球時尚品牌大師班”,以培養從設計大師、品牌總監到商業管理者為願景,是為時尚界高管定制的高級別碩士課程專案。
該專案包含:創新設計、時尚品牌管理、創意領導力等碩士課程內容。旨在幫助企業家和品牌總監提升國際品牌管理水準,建立高度認知的全球視野和敏銳的商業敏感度,培養帶領品牌走向國際的設計大師和時尚管理者。
Reformation-before changes of global fashion brands.
It has never been so strict with the managers of fashion brands. In the unsure surrounding, fashion brand executives must think more strategically, own unimaginable vision and professional knowledge. International insight and professional managing ability are necessary to reach the peak of fashion circle.
Newton Business School “Global Fashion Brand Master Classes” is set to cultivate design masters, brand directors and business leaders. This programme is a master course of highest level, which is designed for Chinese fashion elites.
Newton Programme integrates unique Chinese modules and London modules. This programme is designed to help Chinese entrepreneurs and brand directors to improve abilities of managing international brands, innovate managing methods and design strategic directions, set up high cognitive global insight and keen business sensitivity. In a word, the purpose of this course is cultivating design masters and fashion leaders those can lead brands to the world.
牛頓高商是专注于时尚买手、时尚营销、设计与管理、奢侈品管理等领域的一所专业的时尚商学院,牛頓高商设有Fashion EMBA与Fashion DBA等国际时尚界高度认可的研究生层次的中英课程。
牛頓高商在时装、奢侈品、配饰、设计、化妆品、香水、珠宝、葡萄酒、百货零售业以及家居美学等领域培养了5000多位两岸四地的时尚界商业领袖和品牌高管。被时尚界誉为“时尚企业家的摇篮。”
Newton Business School is a professional fashion business school of the fields including fashion buying, fashion marketing, design & management, and luxury management, etc. Newton Business School has developed several postgraduate courses highly recognized by international fashion industry, such as Fashion EMBA and Fashion DBA Programme, etc. Newton Business School has cultivated more than 5000 fashion business leaders and brand executives from four districts of cross-straits in the fields of costume, luxury, accessories, design, cosmetics, perfume, jewelry, wine, general merchandising retailing and home aesthetics, etc. The school is named “cradle of fashion entrepreneurs”.
中国模块
Chinese modules |
模块一
全球时尚商业模式
Global Fashion Business Model
|
||
模块二
|
模块二
商业模式迭代与企业战略
Business Model Iteration & Enterprise Strategy
|
Tutor: Dr.Yan 闫雨博士 牛頓高商特邀教授 北京大学经济学院西南分院执行院长 |
|
模块三
|
模块三
国际传播与公共关系
International Communication & Public Relationship
|
Tutor: Prof.Cheng 程曼丽教授 牛頓高商特邀教授 北京大学国家战略传播研究院院长 |
|
模块四
|
模块四
时尚营销战略
Fashion Marketing Strategy
|
Tutor: Dr.Fei 费雯俪 牛頓高商传播学教授 复旦大学新闻传播学博士 |
|
模块五
|
模块五
儒道墨法与企业经营
Confucianism, Taoism, Mohism, Legalism & Enterprise Operation
|
Tutor: Prof.Zhou周建波教授 牛頓高商特邀教授 北京大学经济学院系主任、教授、博导 |
|
模块六
|
模块六
时尚产业资本思维
Capital Thinking of Fashion Industry
|
Tutor: Dr.Qiao 乔文军博士 牛頓高商兼职教授 清华大学一带一路研究院院长助理 |
|
模块七
|
模块七
企业战略营销
Enterprise Strategic Marketing
|
Tutor: Prof. Xue 薛旭博士 牛頓高商特邀教授 北京大学经济学院副教授 |
|
模块八
|
模块八
时尚与纺织科技
Fashion & Textile Science and Technology
|
Tutor: Dr. Li李鹂博士 牛頓高商特邀教授 香港理工大学副教授、博士生导师 |
|
模块九
|
模块九
创新思维与组织变革
Innovative Thought& Organizational Reform
|
Tutor: Xueming Liu刘雪明 牛頓高商特邀教授 北京大学品牌价值研究平台秘书长 |
|
模块十
|
模块十
创新设计与国际趋势
Innovative Design & International Trend
|
Tutor: Prof.Chen 陈庆光教授 牛頓高商设计学教授 中国台湾高标设计公司董事 |
|
英国模块
British Modules |
模块十一
|
模块十一
全球时尚与创意领导力
Global Fashionand Creative Leadership
|
Tutor:英国皇家艺术学院导师 |
模块十二
|
模块十二
创新设计思维
Innovative Design Thinking
|
Tutor:英国皇家艺术学院导师 | |
模块十三
|
模块十三
包容性设计与方法
Inclusive Design and Methodology
|
Tutor:英国皇家艺术学院导师 | |
模块十四
|
模块十四
产品设计的同理心
Empathy in Product Design
|
Tutor:英国皇家艺术学院导师 | |
时尚讲座
|
时尚讲座
国际时尚品牌讲座
Lecture on International Fashion Brands
|
Tutor:英国皇家艺术学院导师 | |
模块十五
|
模块十五
创造力与设计灵感
Creativity and Design Inspiration
|
Tutor:英国皇家艺术学院导师 | |
模块十六
|
模块十六
联合创新设计
Joint Innovation Design
|
Tutor:英国皇家艺术学院导师 | |
模块十七
|
模块十七
商业模式战略
Business Mode Strategy
|
Tutor:英国皇家艺术学院导师 | |
模块十八
|
模块十八
服务设计方法
Service design method
|
Tutor:英国皇家艺术学院导师 | |
模块十九
|
模块十九
品牌打造与视觉传播
Branding and Visual Communication
|
Tutor:英国皇家艺术学院导师 | |
模块二十
|
模块二十
设计战略/艺术美学
Design Strategy / Art Aesthetics
|
Tutor:英国皇家艺术学院导师 | |
颁证仪式
|
颁证仪式
论文答辩与颁证仪式
Thesis Defense and Certificate Awarding Ceremony
|
Tutor:英国皇家艺术学院教授、专家、博导与牛頓高商院长、教授 | |
伦敦调研
|
伦敦调研
伦敦时尚市场调研
Research of London Fashion Market
|
1.调研伦敦百年精品百货 HARRODS; 2.调研川久保玲的 DSM 伦敦旗舰店; 3.调研伦敦百年买手店百货 Liberty; 4.走进伦敦V&A博物馆、设计博物馆。 |
Dr.Wu 吴波博士
牛頓高商院长;香港时尚联合会会长
Dean & professor of Newton Business School, chairman of Hong Kong Fashion Federation, doctor of NEOMA Business School
Dr.Yan 闫雨博士
北京大学经济学院西南分院执行副院长
Invited professor of Newton Business School, Executive associate dean of School of Economics Peking University (Southwest Campus)
Prof.Cheng 程曼丽教授
北京大学国家战略传播研究院院长
Specially-appointed professor of Newton Business School, Dean of the National Institute of Strategic Communication at Peking University
Prof.Xue 薛旭教授
北京大学经济学院副教授
Invited professor of Newton Business School, Associate professor of School of Economics, Peking University
Prof.Zhou 周建波教授
北京大学经济学院系主任、教授、博导
Specially-appointed professor of Newton Business School, Department head, professor & Ph. D supervisor of School of Economics, Peking University
Dr.Qiao 乔文军博士
清华大学一带一路研究院院长助理、研究员
Part-time professor of Newton Business School, Dean assistant of One Belt- One Road Strategy Institute, Tsinghua University
Prof.Zhao 赵寿坤
意大利蔻莎奢侈品百货中国区董事长
Marketing professor of Newton Business School, Chairman of COSCIA in China
Dr.Li 李鹂博士
香港理工大学副教授、博士生导师
Invited professor of Newton Business School, Ph. D supervisor of Department of Textiles and Clothing, the Hong Kong Polytechnic University
Prof.Chen 陈庆光
牛頓高商设计学教授,中国台湾高标设计公司董事
Design Professor of Newton Business School, Graduated from Central Saint Martins and Royal College of Art, Director of Taiwan Gaobiao Design Company
Rama Gheerawo
英国皇家艺术学院导师
Tutor of Royal College of Art
Dr.Chris McGiniey
英国皇家艺术学院导师
Tutor of Royal College of Art
课程设置:跨度一学年,分中国模块与英国模块
授课语言:中文和英文(英文授课配中文翻译)
上课模式:商学院模块制授课,总共完成二十大模块
Curriculum: span one academic year, including Chinese modules and London modules
Course language: Chinese & English (English course with Chinese translation)
Course model: Business School module system, complete twenty modules
1、大学或以上同等学历(学历学位可证明)
2、10年及以上相关行业工作经历(可证明)
3、时尚界、设计界、文化创意界商业领袖人物
4、在时尚与设计领域担任品牌总监与首席设计师
5、如有知名专家推荐信或卓越社会成就优先录取
1. Undergraduate or equivalent educational level (degree certificate)
2. Relevant working experience of 10 years or above (work certificate)
3. Business leaders in fashion industry, design industry and cultural creativity industry
4. Brand directors and chief designers of fashion and design fields
5. Enroll in priority with recommendation letters from famous experts or remarkable social achievements
-资料审核:牛頓高商与英国合作学院高层管理教育委员会根据提交资料的完整度、匹配度、学历及工作背景等进行入学资格初步审查。
-面试审核:电话面试由牛頓高商专家组成录取筛选委员会,对申请者进行学习目的,专业水平,学习计划等方面进行综合的审核与评估。
通过中英院校录取且缴费后凭《入学录取通知书》按时到牛頓高商报到注册。
1. Application form
Ask application form for Newton Business School (fill in application form)
2. Examined by Newton Business School Academic Committee (documents and interview)
Document examination: Academic Management Education Committee of Newton Business School will have an examination according to the integrity and matching of documents, and the promise notes, etc.
Interview examination: call interviews are held to examine applicants’ learning purposes, professional abilities and learning plans by the Enrollment Committee, that is composed of Newton Business School experts.
3. Sending the letters of admission and admission requirements
After qualification examinations and payment of tuition fee, students can register in Newton Business School with the “letter of admission”.