牛頓高商「全球時尚管理EMBA」課程是針對於時尚品牌高管、企業創始人等決策者開設的研究生層次的專業深造課程，幫助時尚企業解決經營中的根本問題，在國際採購與商品管理、產品創新與趨勢分析、商業模式設計與創新、品牌定位與打造、品牌運營與商業管理、時尚品牌行銷傳播系統構建、新媒體行銷推廣和奢侈品品牌管理等方面做出清晰的規劃。致力於為時尚界培養具備全球視野的時尚管理人才。
Newton Business School | Global Fashion EMBA is a postgraduate-level professional course for decision-makers such as fashion brand executives and corporate founders, helping Chinese fashion enterprises to solve fundamental problems in business, and making clear planning in aspects such as international purchasing and merchandising, product innovation and trend analysis, business model design and innovation, brand positioning and building, brand operations and business management, fashion brand marketing communication system construction, and new media marketing promotion. It is committed to cultivating high-level fashion management talents with a global perspective for the Asian fashion industry.
| 專業板塊一時尚買手 |
模組一
全球時尚商業模式
Global Fashion Business Model
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模組二
國際奢侈品採購策略
International Luxury Purchasing Strategy
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模組三
國際買手與零售管理
International Buying & Retail Management
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模組四
商品企劃與產品開發
Merchandising & Product Development
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模組五
時尚買手與國際趨勢
Fashion Buying & International Trend
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| 專業板塊二時尚行銷 |
模組六
時尚傳播與品牌打造
Fashion Communication & Brand Promotion
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模組七
數位化與新媒體行銷
Digital and New Media Marketing
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模組八
創新領導力思維模型
Innovative Leadership Thinking Model
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模組九
智能化品牌行銷
Intelligent Brand Marketing
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模組十
整合行銷傳播
Integrated Marketing Communication
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| 專業板塊三時尚管理 |
模組十一
奢侈品品牌管理
Luxury brand management
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模組十二
大數據與時尚電商
Big Data and Fashion E-commerce
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模組十三
國潮文化傳承與創新
China-Chic Culture Inheriting & Innovation
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模組十四
可持續時尚設計與創新
Sustainable Fashion Design and Innovation
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| 專業板塊四專案與工作坊 |
模組十五
時尚品牌調研與企業工作坊
Fashion Brand Research and Enterprise Workshop
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模組十六
論文專案答辯與畢業典禮
Thesis Defense & Graduation Ceremony
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法國諾歐商學院博士，美國波士頓大學博士後
英國皇家藝術學會院士
義大利米蘭理工大學POLI.design院士
法國諾歐商學院管理學博士
前複星集團董事總經理
曾任英國戴比爾斯集團亞太區副總裁
英國中央聖馬丁藝術設計學院學士
英國皇家藝術學院女裝設計專業碩士
中國臺灣時尚設計專家；服務中外品牌20+年
柏林自由大學博士、暨南大學博士後
Pandalulu創始人&CEO
時尚數位化與新媒體行銷專家
美國波士頓大學訪問學者與博士後
義大利陸遜梯卡奢侈品集團中國區前高管
曾任職於法國歐萊雅、美國特百惠等跨國企業
美國麻省理工學院斯隆管理學院碩士
百秋尚美電商副總裁（數字行銷中心）
曾任職英國奧美公關和美國杜比實驗室
法國裏爾大學博士；羅馬尼亞雅西工業大學博士
法國紡織工程國家實驗室博士後
法國新銳設計師平臺Nom A Definir聯合創始人
美國紐約大學管理經濟學碩士
法國ESSEC高等商學院奢侈品管理
義大利COSCIA寇莎奢侈品百貨總裁CEO
牛頓高商是真正立足於中國時尚產業，以全球化的視野，啟發學員獨到的戰略導向，創新產品、行銷傳播和管理方法，探索優化企業運營之道。
Based on Chinese fashion industry, Newton Business School enlightens student on unique strategic orientation, methods of marketing, communication and management, and exploration in optimizing enterprise operation through global insight.
牛頓高商的導師團隊、教授擁有名校博士學歷，同時擁有多年的國際時尚集團實戰經驗，為學員提供全方面的學術與實戰指導。
Newton Business School owns first-class professors. Core professors have doctoral degrees of worldly famous universities, over 20 years’ working experiences in international fashion groups. They will provide students with overall guidance in academy and practical allocation.
牛頓高商彙集5000餘位中外時尚產業人才，主要是企業家和決策層，校友會的凝聚力和影響力也為校友之間合作提供巨大的幫助和支持。
There are more than 5000 business leaders of Chinese and foreign fashion industries get together in Newton Business School, mainly including entrepreneurs and decision makers. The cohesion and influence of alumni association also supply huge help and support for alumni’s cooperation.
牛頓高商與全球多所名校建立合作關係，在課程體系建設，研發和創新領域開展深度合作。包括劍橋大學、牛津大學、英國皇家藝術學院等。
Newton Business School has set up deep cooperative relationship with many globally famous universities in course development, research and innovation of new fields. The cooperative universities are composed of University of Cambridge, University of Oxford and Royal College of Art, etc.
修完全部課程，獲得牛頓高商頒發的 [Global Fashion EMBA] 研究生課程證書需達到以下條件：
1. 規定時間內完成所有必修課程並獲得規定學分；
2. 完成課程作業並達到學院規定 80%以上出席率；
3. 通過牛頓高商學術評定委員會審核，並通過 Global Fashion EMBA 論文答辯。
學員畢業可優先申請加入香港時尚聯合會，申請牛頓高商海外項目。
There are some conditions for completing the course and obtaining Global Fashion EMBA master certificate awarded by Newton Business School:
1. Completing all compulsory courses and earning require credits within stipulated time;
2. Completing homework and achieving attendance rate of 80% or above;
3. Passing examination by Newton Business School Academic Assessment Committee and Passing Global Fashion EMBA thesis defense.
牛頓高商Fashion EMBA畢業的校友可選擇申請學院與世界時尚名校合作開設的國際專業課程。就全球時尚創新、管理與運營，品牌行銷傳播、創新設計等專業，接受來自劍橋大學，中央聖馬丁、英國皇家藝術學院、米蘭理工大學等名校的時尚教授、博導的指導。
Newton Business School cooperates with the world top universities and opened international professional courses, alumni can apply for those courses, study the global fashion innovation, management and operation, brand marketing communication, innovative design etc., receive the guidance of fashion masters, professors and doctoral supervisors from Cambridge University, Central Saint Martins, Royal College of Art, Politecnico di Milano and other top universities in the world.
注：學費另計
牛頓高商校友將獲得海外課程獎學金。
PS: Tuition fee excluded
Newton Business School alumni can get scholarship of oversea courses.
牛頓商學院「全球時尚管理EMBA」中國班按香港學制課程跨度一學年，包含：課堂授課、時尚品牌參訪、論文指導、Fashion EMBA專案答辯。
Global Fashion EMBA programme of Newton Business School spans one academic year as Hong Kong curriculum system, which includes class teaching, fashion brand visit, theme guidance and Fashion EMBA project defense, etc.
課程每月授課一次，總共十六大專業模塊
The course is arranged once a month, with a total of 16 professional modules.
爲保證學習質量，本課程採取VIP小班制授課，通過牛頓商學院學術管理委員會資料初審、筆試考覈以及專業教授的電話面試後，綜合評審，擇優錄取。
To ensure learning quality, VIP mini class mode is made. Applicants should be enrolled after file preliminary examination of Newton Business School Academic Management Committee, written examination and professor’s call interview and comprehensive evaluation.
1、受過高等教育，具備大學或同等以上學歷者。
1.Highly educated, with university degree or similar professional qualification.
2、本課程適合時尚企業和奢侈品品牌高管、品牌創始人、CEO、上市集團決策者等管理人員修讀，也適合中外品牌的設計經理、時尚買手、營銷傳播經理等專業人員修讀。
2.This course is suitable for fashion enterprise and luxury brand executives, founders, CEO, decision makers of listed companies, and professional personnel, such as design managers, fashion buyers, marketing and communication managers of fashion brands in China and foreign countries, etc.
3、經營管理經驗特別豐富者，可按特殊人才申請（經院方審覈認可，破格錄取，比例不超過10%）
3.People with rich experiences in operation and management can apply as special talents (Can be granted exceptive admission after passing examination by Newton Business School, the rate of exceptive admission shall not exceed 10% ).
牛頓商學院
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牛頓商學院
國際課程諮詢
牛頓商學院
中國課程諮詢
